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Rob Garden joins MscSports
In a move that reflects not just a key appointment, but a statement of intent, Rob Garden has joined MSCSports in a new role created for him.
Marketing
How to break the data deadlock to unlock marketing profits
Marketing professionals are drowning in data but starving for meaningful insights. As brands rush to collect data, they are often neglecting building marketing intelligence. This leads to business decisions that are based on assumptions and creates a dangerous disconnect between what the brand thinks is working, and what’s actually resonating with the target market.
En savoir plusBaking media effectiveness into your video marketing strategy
Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video solutions for marketing teams across the region. Eunice Worifah is a principal analytical lead at Google, based in New York City, where she partners with leading brands to unlock growth through data-driven marketing strategies and advanced measurement solutions.
En savoir plusEntries for Nat Nakasa Awards now open
The South African National Editors’ Forum (Sanef) and Sanlam have announced that entries are now open for the Nat Nakasa Awards for Courageous Journalism 2025.
En savoir plus#BehindtheCampaign: Showmax says dare to believe
In a world where most TV and movies come from America, it’s easy to believe that most heroes do too. But talent is universal, even if opportunity is not. Showmax's latest TVC asks, "What if we dare to believe the best can come from here?”
En savoir plusHeineken Beverages powers sustainability at scale with WhatsApp innovation from Techsys Digital
The Returnable Star Bottle campaign delivers over four million bottle returns and redefines digital consumer engagement.
En savoir plusReflections on World Press Freedom Day amid rising online attacks on journalists
South Africa joined the global community in commemorating World Press Freedom Day, as concerns mount over the growing trend of online abuse targeting journalists - particularly women and marginalised voices - posing a serious threat to media freedom and democracy.
En savoir plusSiya and Rassie star in Adidas’ Plus One Effect campaign
Adidas has released the third episode of their brand campaign, Plus One Effect. The six-part series explores the stories of athletes and the vital role of their ‘Plus Ones’, the supporters who shaped their journeys from the sideline. Their presence changes the game, turning doubt into confidence and pressure into joy.
En savoir plusThe voices that grow (with) us
I distinctly remember the two different groups at high school. The ones who listened to the radio station I did and the ones who didn’t. It wasn’t an acrimonious rivalry; we didn’t pick fights and there were no team colours or yearly derbies. It was more serious than that. It was being plugged into “cool”, IYKYK. Music, conversations, identity and community.
En savoir plus#BehindtheCampaign: Nedbank's #GetMoneyFit: Inspired by physical fitness
Most South Africans understand the importance of financial health. The challenge isn't a lack of awareness; rather, it lies in the consistent effort and guidance required to shift behaviours and unlock long-term financial fitness. This is the core idea behind Nedbank's latest campaign #GetMoneyFit.
En savoir plusCTV: part of a holistic television strategy, not an add-on
Connected TV (CTV) isn’t a separate medium. It’s TV, delivered via the internet instead of a broadcast signal or satellite dish. For advertisers, this means CTV shouldn’t be treated as an add-on to digital plans. It should be considered as part of a holistic television strategy, one that reflects how people consume content today.
En savoir plusHow L2D's purpose-driven strategy won 35 prestigious awards at SACSC
L2D’s continued marketing success is reflective of its understanding of the ever-changing needs of the industry and of customers.
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