English
#Orchids&Onions: Machine captures the essence of KZN in Spotify's ode to Zulu traditions
One of the cardinal rules of advertising and marketing – for those who put it together, at least – should be “you are NOT the target market”.
Marketing
Coca-Cola's Be a Bok campaign for the fans
Be a Bok campaign is at the forefront of a series of dynamic initiatives to invigorate Coca-Cola South Africa’s connection with South African rugby and celebrate the country’s sporting spirit.
En savoir plusKitchen dreams come true: 18-year-old wins R360,000 Hot Cares and Guvon Chef’s bursary
A life-changing moment on Hot 102.7FM saw 18-year-old Isabelle Radford awarded the R360,000 Hot Cares & Guvon Chef’s Bursary, turning her dream of becoming a chef into reality.
En savoir plusAdelaide Tshabalala | Digital marketing in 2025: We’re all just guessing with confidence
Let’s be honest for a second: if you haven't felt at least mildly unhinged while refreshing ad metrics at 2 AM, or trying to decode TikTok’s algorithm like it’s an ancient riddle left by a rogue Mayan god, are you even really in digital marketing?
En savoir plusSouth African elected president of AMA an opportunity for African marketing
In a breakthrough moment for Kerushan Govender and a proud one for South Africa, Govender has been elected president of the 94-year-old American Marketing Association’s New York chapter.
En savoir plusAI isn't the enemy, your lack of progress is, now say cheese
I spent the past week on five different shoots, at nine different locations and every lunch break, I consumed my pre-packaged, carbon-footprint-offset-packaged portion, within earshot of, or directly with the crew.
En savoir plus2025 Financial Mail AdFocus Awards open with Creative Capital theme
The 2025 Financial Mail (FM) AdFocus Awards opened on 12 June and will close on 15 August.
En savoir plusVML and Nando's: Reflections on a decade long agency-client relationship
At the end of May, my agency, VML South Africa, ended a 10-year client partnership with Nando’s. Losing a client account isn’t the kind of news an agency would normally publicise. And – full disclosure – I was in two minds about writing this. But in the case of Nando’s, it feels appropriate.
En savoir plusGoogle’s Veo 3: Advertising’s new AI tipping point
Google’s launch of Veo 3 is an opportunity to pivot boldly.
En savoir plus#Cannes2025: Ann Nurock explores the power of human creativity and rise of the creator economy
A week after returning from the Cannes Lions International Festival of Creativity, the trends are becoming clearer. Two stood out for me: the enduring power of human creativity and the rise of the creator economy.
En savoir plusThe Salvation Army launches campaign to expose child labour
The Salvation Army has launched a new anti-child labour campaign that turns the language of luxury fashion on its head to expose the hidden realities of fast fashion.
En savoir plusNational Geographic’s SharkFest returns with more shark-infested programming
National Geographic Wild’s gill-ty pleasure, SharkFest, returns for its wildest season yet this July!
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