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As part of the launch, K-Way presents the Supporters Capsule and introduces a nationwide network: the K-Way Supporters Club.
Sport is more than a game in South Africa - it brings us together. From the roar of stadiums to braais in the backyard, it’s a culture built on connection.
K-Way is harnessing that energy to launch something fresh: the K-Way Supporters Capsule — its first limited-edition collection crafted for every fan, every sport, and every adventure.
From Magents collab tees and bucket hats to stadium-ready jackets, fleece and accessories, the Capsule is proudly local, versatile, and made to be worn outdoors. Think city streets, fan zones, park runs, and post-match meetups. Built on K-Way’s DNA of durability, comfort, and craftsmanship, it’s gear that performs – even if all you're doing is cheering from the sidelines.
To launch the range, K-Way also introduced the K-Way Supporters Club – a community-powered initiative that kicked off at Benchwarmers Sports Bar in Rosebank, Johannesburg on Saturday, 5 July. Think less of a product drop, and more of a culture drop – where fans, friends, and first-timers showed up layered, loud, and ready.
With four exciting ambassadors – rugby’s Ntokozo Makhaza, hockey’s Hans Neethling, netball star Jo Prins, and cricket legend JP Duminy – the Club is set to grow into a movement - a celebration of South Africa’s sporting soul and the people who live it.
The K-Way Supporters Capsule is available online and at select Cape Union Mart stores. But this is just the first half – the real game is building something national, inclusive, and distinctly local.
Issued on GQ South Africa | https://www.gq.co.za/style/style101/the-home-crowd-has-never-looked-this-good-70036517-e9af-4562-8192-760ad0039a5c
