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Springbok Women determined to topple mighty Canada
Springbok Women captain Nolusindiso Booi said her team will enter Loftus Versfeld with excitement and determination when they face Canada at 13:30 on Saturday.
This move follows Coca-Cola’s decision earlier this year to hand its North American media business (~$800 m) over to Publicis as well.
The Mars account, which includes media planning, buying, paid social, commerce, and production, will officially transition to Publicis in January 2026. WPP continues to handle other aspects of Coca-Cola’s global marketing, it recently reaffirmed its global marketing partnershipwith Coca‑Cola through its Open X unit—covering creative, media (besides North America).
These shifts come amid leadership changes at WPP, with CEO Mark Read announcing his departure at the end of 2025 following flat revenue and declining share value. Meanwhile, Publicishas overtaken WPP by revenue and continues to gain ground with its integrated data and tech-driven offerings.
Issued on Bizcommunity | https://www.bizcommunity.com/article/publicis-unseats-wpp-on-mars-17bn-media-account-926604a
