Springbok Women determined to topple mighty Canada
Springbok Women captain Nolusindiso Booi said her team will enter Loftus Versfeld with excitement and determination when they face Canada at 13:30 on Saturday.
Johannesburg – Imagine an event so in-demand that 3,000 tickets vanish in 30 minutes, leaving 15,000 beauty enthusiasts clamouring for a chance to join.
Now, picture that same event dismantling rigid beauty norms and replacing them with a vibrant celebration of individuality, heritage, and self-worth. This was the Takealot House of Beauty, powered by Absa Rewards – a groundbreaking fusion of glamour, empowerment, and financial savvy that has left South Africa buzzing.
Here’s how a sold-out spectacle became a cultural reset for beauty, blending bold self-expression with real rewards – and why its message will linger long after the last mascara wand was cleaned.
The Takealot House of Beauty’s record-breaking demand – 3,000 tickets sold in 30 minutes – mirrored its bold mission of rejecting conformity. As declared in its official media statement:
“Beauty has always reflected its time. Once bound by rigid standards, it was defined by a singular, often unattainable ideal. But today, beauty is as diverse as the people who shape it. It is no longer about fitting into a mould but about embracing individuality, authenticity, and your story.”
This ethos permeated every corner of the event, amplified by Absa Rewards’ commitment to “Your Story Matters.” Thabisa Mkhwanazi, Absa’s Managing Executive for Everyday Banking, underscored the partnership’s intent:
“Beauty is more than aesthetics—it’s about self-worth, confidence, and the freedom to express who you are. At the heart of this first-of-its-kind partnership is a commitment to bringing Absa Rewards members immersive experiences and ensuring that self-expression is celebrated and rewarded.”
True to its promise, Absa Rewards delivered tangible value. Members earned up to 30% real cashback on Takealot beauty purchases during the event, capped at R3,000 per customer.
Alicia Raynard, Executive of Absa Rewards, explained:
“At Absa Rewards, we believe that beauty should be more than just an experience—it should be rewarding. Our cashback offering ensures that every beauty purchase on Takealot is about making financially savvy choices too.”
Friday, March 28 – Absa VIP Evening
Guests indulged in “welcome drinks, great music, and vibrant company,” departing with “a premium gift bag worth over R3,000, featuring some of the world’s most renowned beauty brands and beloved local products.”
Saturday & Sunday, March 29-30
Attendees explored “interactive experiences” with top beauty brands, collecting gift bags valued at over R2,000. Key moments included:
ALSO READ: The power of words: Absa’s latest rebranding takes queue from Nike
With #TakealotHouseOfBeauty trending nationally, the partnership has set a precedent. Absa confirms plans to expand Rewards-linked lifestyle events, while Takealot eyes repeat editions.
For those who missed out? Follow @absaSouthafrica and @Takealot on Twitter for 2026 updates – and remember: beauty isn’t a rulebook. It’s your story.
Written By NOWINSA - Contributor | NowinSA publication | https://nowinsa.co.za/2025/from-rapid-sell-out-to-radical-authenticity-takealot-house-of-beauty-rewrites-the-beauty-rulebook/
Springbok Women captain Nolusindiso Booi said her team will enter Loftus Versfeld with excitement and determination when they face Canada at 13:30 on Saturday.
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