G-Star celebrates denim and culture at 44 Stanley pop-up launch

Set against the industrial charm of Milpark’s 44 Stanley, the evening offered an intimate glimpse into the world of G-Star, where craftsmanship meets culture. Guests were treated to a live style showcase featuring models styled in standout pieces from the pop-up collection, offering a glimpse of what denim lovers can discover inside the space. 

Bringing the vibe were two of Joburg’s most distinctive culture shapers: Lelowhatsgoodand Wanda Lephoto. Known for his boundary-pushing work as a cultural curator and DJ, Lelo set the tone with his signature blend of genre-defying sound. Wanda, a fashion designer and multi-disciplinary artist, brought a soulful, considered energy to the decks perfectly complementing the mood and aesthetic of the evening.

The launch drew in some of G-Star’s closest friends and collaborators, including Trevor Stuurman, Nduduzo Makhathini, J’Something, LootLove, Lisa Madibe, and more. Their presence echoed the brand’s commitment to creative community, authenticity, and self-expression. Guests also enjoyed premium cocktails and refreshments courtesy of Johnnie Walker, the official drinks partner for the evening.

Driving the brand’s local vision is Wedaad Lima,Marketing Manager at G-Star South Africa, who continues to play a key role in connecting the brand to cultural communities and growing its presence in meaningful ways.

The G-Star pop-up showroom, which will remain open until early September  is more than just a retail space. It’s a relaxed, low-pressure environment for stylists, creators, and denim enthusiasts to engage with the brand, try on signature pieces, and access product for content creation, shoots or inspiration. Visit the G-Star pop-up showroom now open at 44 Stanley Avenue, Milpark, Johannesburg.

Issued on GQ South Africa by GQ South Africa | https://www.gq.co.za/style/style101/g-star-celebrates-denim-and-culture-at-44-stanley-pop-up-launch-a253757f-f2cb-40af-a57b-d0c9a268197f