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How to break the data deadlock to unlock marketing profits

Marketing professionals are drowning in data but starving for meaningful insights. As brands rush to collect data, they are often neglecting building marketing intelligence. This leads to business decisions that are based on assumptions and creates a dangerous disconnect between what the brand thinks is working, and what’s actually resonating with the target market.

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Baking media effectiveness into your video marketing strategy

Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video solutions for marketing teams across the region. Eunice Worifah is a principal analytical lead at Google, based in New York City, where she partners with leading brands to unlock growth through data-driven marketing strategies and advanced measurement solutions.

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