Uncle Waffles joins Adidas in global Superstar: The Original campaign
Adidas South Africa has announced multi-platinum international DJ-producer Uncle Waffles as the latest partner to sign to the brand's Lifestyle portfolio.
Fashion
The boldest and best looks from Zee Nation Fest’s second edition
Zee Nation Fest 2025 wasn’t just about music, it was a full-blown fashion spectacle. Returning for its second year after the phenomenal success of last year’s debut, the festival once again transformed Nasrec in Johannesburg into a playground for style, sound and self-expression.
Read MoreG-Star celebrates denim and culture at 44 Stanley pop-up launch
G-Star officially launched its new pop-up showroom at 44 Stanley last night, welcoming a dynamic crowd of media, influencers, and local tastemakers into the creative denim space.
Read MoreJohann Rupert’s ‘golden child’ continues to shine
Richemont’s quarterly sales rose as the Cartier owner proved resilient amid a wider demand downturn for luxury goods.
Read MoreMan Candy: Audrey Lunda's most dashing fashion moments
Fresh from being crowned GQ's Best Dressed Influencer of 2024, Audrey Lunda is taking the fashion world by storm. Born in Lubumbashi, Democratic Republic of the Congo, Audrey's fascination with fashion was sparked by the extravagant styles of the sapeurs – iconic style icons celebrated for their elegance and flair.
Read MoreWATCH: First-ever Birkin bag sold for over R178 million
The historic sale was hosted by Sotheby’s in Paris this week.
Read MoreStyle on a Budget: Let's talk about thrifting
Trends change by the minute and fast fashion reigns supreme. But there’s a quiet revolution happening and it starts in the thrift aisle.
Read MoreCardi B stuns with head-turning couture moments in Paris
Cardi B has always understood the assignment, and this week in Paris, she delivered a couture masterclass that had the fashion world utterly captivated. With a string of striking ensembles and signature flair, the rapper turned heads at every turn, cementing her place not just in the front row, but at the heart of Paris Couture Week.
Read MoreJockey quick dry range, performance meets everyday comfort
Experience next-level ease with Jockey’s quick dry range, the ultimate fusion of innovation, function, and everyday comfort. Meticulously crafted using a premium blend of high-performance Nylon and Lycra®, this range redefines what underwear should feel like: lightweight, breathable, durable, and made to move with you.
Read MoreShort shorts, pinstripes, soft hues define gents spring/summer fashion
Keep it cool with our style guide for next season's must-haves
Read MoreSuit up, inflated silhouettes, African prints take centre stage for Durban July
SMag's fashion forecast for glam on the go ultimate style-fixes
Read More#BehindtheCampaign: The Street Store’s Sustainable Disclaimer to fast fashion
An innovative response to the crisis of overconsumption in fashion, The Street Store’s Sustainable Disclaimer advertising campaign delivers a powerful message: Fast Fashion needs a disclaimer, and there’s something you can do about it.
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