Business Talk – Nicole Thomson discusses how the Cash Converters Webshop is changing South African lives

Thomson is the Group Franchise Sales and Marketing Director of Cash Converters Southern Africa.

In this role, Thomson owns and implements the marketing media and advertising activity for the Franchise Group.

She is also intimately involved in the sale of franchise businesses within the Cash Converters network.

Before joining Cash Converters, Thomson was the Digital Marketing Manager at MultiChoice, where she implemented 360-degree integrated campaigns across 48 countries and managed all paid media.

Thomson has a BA from the University of the Witwatersrand and various management and marketing certifications.

The interview

In this Business Talk interview, Thomson unpacks how Cash Converters continues to evolve its offerings to meet market demands.

She focuses on the Webshop offering, including what motivated Cash Converters to launch it, and the benefits it brings to both customers and franchise owners.

Thomson then unpacks what differentiates the Cash Converters Webshop from other digital storefronts in South Africa.

She also shares success stories about how the Webshop is changing South African lives.

Thomson concludes the discussion by breaking down the value of the Cash Converters brand for prospective franchise owners, and what the company’s plans are for further diversification in the future.

Click here to learn more about becoming a Cash Converters franchise owner.

Watch the full interview with Nicole Thomson, below.

Issued on BusinessTech by Staff Writer | https://businesstech.co.za/news/technology/829420/business-talk-nicole-thomson-discusses-how-the-cash-converters-webshop-is-changing-south-african-lives/