Marketing professionals are drowning in data but starving for meaningful insights. As brands rush to collect data, they are often neglecting building marketing intelligence. This leads to business decisions that are based on assumptions and creates a dangerous disconnect between what the brand thinks is working, and what’s actually resonating with the target market.
South Africa is facing a growing youth unemployment crisis. But developing its green economy may be a way out.
Read MoreGoogle’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video solutions for marketing teams across the region. Eunice Worifah is a principal analytical lead at Google, based in New York City, where she partners with leading brands to unlock growth through data-driven marketing strategies and advanced measurement solutions.
Read MoreThe South African National Editors’ Forum (Sanef) and Sanlam have announced that entries are now open for the Nat Nakasa Awards for Courageous Journalism 2025.
Read MoreIn a world where most TV and movies come from America, it’s easy to believe that most heroes do too. But talent is universal, even if opportunity is not. Showmax's latest TVC asks, "What if we dare to believe the best can come from here?”
Read MoreTanzania's Prime Minister Kassim Majaliwa has announced that he will not seek re-election in the forthcoming parliamentary elections, effectively preventing him from being re-appointed.
Read MoreSouth Africa's two biggest political parties are in an unhappy marriage, but neither side wants to file divorce papers as it could damage them and, ultimately, their offspring - South African voters.
Read MoreEthiopia says it has completed building a mega-dam on the Blue Nile that has long been a source of tension with Egypt and Sudan.
Read MoreNigeria's two main opposition leaders have joined a new political party to challenge President BolaTinubu and his ruling party in the next election.
Read MoreThe latest PressPulse rankings show that Pick n Pay received much better media coverage than its main competitors, Checkers, Spar, and Woolworths.
Read MoreFounded in 1682, Blaauwklippen was named the Best Heritage Wine Estate at the 2025 Global Brand Awards, putting it among a select group of elite companies
Read MoreA group of South African citrus growers have joined forces to boost demand for grapefruit in Europe, launching a collaborative marketing campaign under the new SummerStar Ruby Grapefruit brand.
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