Africa’s creator economy is expected to increase by 28.5% from $3.08bn to $17.84bn by 2030. This is a cultural and economic opportunity, one that speaks directly to Africa’s next generation of entrepreneurs and highlights a massive shift in how brands can engage meaningfully across African markets.
It costs more to be a woman than a man. Women face a higher financial burden than men do, not only because they earn less, but also because many products targeted at women are priced higher than equivalent items aimed at men.
Read MoreThe MMA Smarties Awards South Africa has announced the winners for 2025 with The Foschini Retail group (TFG) being named brand of the year and VML agency of the year.
Read MoreWith excitement building, the retail team at Vuka Group have just revealed the highly anticipated preliminary agenda for Converge Africa 2025, taking place at the CTICC in Cape Town from 6-8 May 2025.
Read MoreTrust, transparency, and innovation are non-negotiable for South Africa’s Gen Z consumers when choosing financial partners. As a digitally savvy and socially conscious generation, Gen Z demands meaningful brand connections, seamless digital solutions, and clear financial communication, but remains financially cautious and sceptical of traditional institutions.
Read MoreSouth African singer-songwriter and Grammy Award winner Tyla has been appointed as Pandora's newest brand ambassador, debuting in the Pandora Styled by Tyla campaign.
Read MoreThe Sabre Awards Africa finalists have been announced, with local agency, Flow Communications, announced as the outright winner in the industry sectors: associations category for the campaign Marine Protected Areas Day 2024.
Read MoreIn the face of pressure, obstacles, and the heat of the moment, true creatives know how to keep their cool. That’s the energy behind Sprite’s Heat Happens, Stay Cool campaign—a philosophy that resonates deeply with artists, musicians, and culture shapers who rise above challenges to make their mark.
Read MoreSales of luxury trophy homes priced over R20m surged to a record high for the first quarter of this year. These sales have been predominantly in the high-end suburbs of the Atlantic Seaboard and Southern Suburbs, according to the Seeff Property Group.
Read MoreA big part of public relations is cultivating meaningful connections with journalists.
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