Local

Epica Awards' early bird submissions now open

The Epica Awards — the only global creative competition judged by journalists — are officially open for entries, with early bird submissions accepted until 31 August. Kicking off the 2025 season, Epica has announced leading creativity consultant Claire Bridges, founder of Now Go Create, as this year’s Jury President.

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CTV: part of a holistic television strategy, not an add-on

Connected TV (CTV) isn’t a separate medium. It’s TV, delivered via the internet instead of a broadcast signal or satellite dish. For advertisers, this means CTV shouldn’t be treated as an add-on to digital plans. It should be considered as part of a holistic television strategy, one that reflects how people consume content today.

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