Menlyns “Destination Winter” campaign

Menlyn Park Shopping Centre, the cornerstone of South Africa's luxury retail landscape, elevates winter fashion with its meticulously curated "Destination Winter" campaign, running from 28 March to 1 June 2025.

Curated to help shoppers navigate This Season's Key Trends with ease and excitement, the campaign brings together some of South Africa’s most-beloved personalities, iconic winter destinations, and an unmatched retail offering - all under the Menlyn Park roof.

A shoppable fashion journey

At the campaign's core stands an architectural marvel of eight designed fashion pods, each drawing inspiration from distinctly South African winter landscapes - from the rugged authenticity of the Karoo to Johannesburg's contemporary urban sophistication. Each pod presents five impeccably styled ensembles, artfully combining international prestige with local craftsmanship, all available at Menlyn Park Shopping Centre.

As one of the country's largest retail hubs, Menlyn Park houses more than 300 fashion and lifestyle stores, including Michael Kors, ZARA, and Calvin Klein (exclusive to Pretoria), alongside established favorites like Ted Baker, H&M, and BOSS. Sports enthusiasts will appreciate Menlyn's NBA Store.

Menlyn also supports quality local design, featuring respected South African brands including Bathu, GalXBoy, Konkhe Kuhamba Kahle, Ama Kip Kip, Blank Collection, Rico Studio, and Shesha - establishing it as the ideal destination for a wardrobe that combines international trends with local craftsmanship.

Trend Highlights: This Season’s Must-Haves

Menlyn's "Destination Winter" campaign makes seasonal styling both refined and accessible. From oversized silhouettes and textured layers to the return of tailored fits, each look reflects current trends while maintaining everyday wearability.

A key color this season is Mocha – Pantone's 2025 Colour of the Year. This versatile tone appears throughout the collection, paired with subtle neutrals or strategic accent colors. Whether in a wool coat, tailored trousers, or quality knitwear, Mocha stands out as an essential color choice for the contemporary winter wardrobe.

Fashion by Familiar Faces

Shoppers can look forward to curated looks from some of South Africa’s most fashion-forward personalities:

• Simoné Pretorius brings Joziwood’s slick edge to life with leather trenches, structured tailoring, and bold accessories.
  
   
• Andries Pretorius gives the Karoo pod its rugged charm with earthy layers and durable fabrics.
  
   
• Molife Kumona, GQ South Africa’s Editor-in-Chief, channels Winelands sophistication with soft tailoring and timeless menswear staples.
  
   
• Nontando Mposo, Editor-in-Chief of Glamour, curates the Dullstroom pod with textured knits and cosy country chic.
  
   
• Mareli Bentley (RHOJ) lends the Drakensberg look by channeling ice queen energy,  serving icy-chic style.
  
   
• Grant Kekana, Bafana Bafana star, captures the Garden Route’s forest tones with relaxed outerwear and street-ready layers.
  
   
• Little Alico (RHOJ Nicci Lee Watson’s son) and Harper Pretorius (Simoné's beloved daughter) bring playful energy to the Durban pod with colour blocking and bold prints. Yes, we even have a pod dedicated to “the Littles” by “the Littles”.
  
   
• Madeline Rossouw, Menlyn’s in-house stylist and personal shopper, reimagines the laid-back cool of the West Coast through breezy layers and soft-toned essentials.

The 2025 Digital Winter Trend Guide

Enhancing the in-store experience is the Winter Trend Guide, a digital resource developed by Madeline Rossouw and Menlyn's selected personalities. Available Online at menlynpark.co.za, the guide outlines key looks from each installation, offers styling recommendations, and lists specific items from Menlyn retailers - across various price points.

“The Winter Trend Guide is all about making style feel effortless and attainable,” says Madeline Rossouw, Head Stylist for the campaign and Personal Shopper at Menlyn. 

“We’ve broken down each trend, showing how you can build the look with options from stores like Forever New, local streetwear brand the Blank Collection, or international statement brands like Michael Kors, depending on your budget or taste. It’s fashion with function - and flair.”

Why Menlyn is Winter’s Fashion Capital

This campaign cements Menlyn Park as more than a shopping centre - it’s a curated experience. With immersive fashion pods, a trend guide that does the thinking for you, and access to both international and proudly local brands, there’s no better place to prep your winter wardrobe. 

From Pretoria exclusives to streetwear gems, tailored classics to statement pieces, Menlyn Park delivers The Ultimate Winter Edit wrapped in one stylish destination.

Visit Menlyn Park Shopping Centre from 28 March to 1 June 2025 and make this winter your most fashionable one yet.

Issued on GQ South Africa | https://www.gq.co.za/style/trends/menlyns-destination-winter-campaign-ede41c89-00dc-47dd-b779-65bdafba2888